Editorial Policy
This policy explains how Reclaimed Roots researches, writes, reviews, and corrects the content we publish. It applies to every article on this site, including older posts that may not carry this disclosure explicitly. The policy is overseen by our editor, Gaurav Kothari, and is intended to give readers a clear picture of what we are — and just as importantly, what we are not.
Our editorial mission
Reclaimed Roots is an independent editorial publication covering reclaimed wood furniture, sustainable home design, and the craftsmanship of Indian artisans. We do not sell furniture and we do not run native advertising disguised as editorial content. Our goal is to be a genuinely useful, plain-spoken resource for readers who care about where their furniture comes from.
How we choose what to write about
Topics are selected by the editor based on three criteria: reader interest (questions we see repeatedly in comments, search demand, and direct enquiries); editorial value (whether we can add a clear, useful perspective rather than restate what already exists online); and our area of focus (reclaimed wood, Indian craft, sustainable interiors, and the wider philosophy of slow living). Pitches and reader suggestions are welcome and frequently shape our publication calendar.
Research and sourcing
Articles are researched against a mix of primary and secondary sources, including reputable industry reports, peer-reviewed material where available, and direct conversations with makers and craftspeople where possible. Where an article makes a quantitative claim — a felling statistic, a species age, a market figure — we aim to ground that claim in a verifiable source. Readers who spot a number they cannot square with the public record are encouraged to write in, and we will revisit it.
Use of AI tools
Reclaimed Roots uses AI-assisted drafting as part of its editorial workflow. AI assistance helps us draft, restructure, and copy-edit articles efficiently, but every published piece is shaped by human editorial direction. We do not present AI-generated material as personal experience, and we do not publish AI output unedited. Our complete position on this is set out on our AI Content Disclosure page.
Corrections
If we get something wrong, we want to know. Corrections requests should be sent to the address on our Contact page with the article URL, the specific claim, and any supporting source. Substantive corrections are made directly in the article with a brief note explaining what was changed and when. Minor edits (typos, broken links) are made silently.
Editorial independence
Editorial decisions on Reclaimed Roots are made independently of any commercial consideration. We do not currently run paid placements or sponsored editorial. If that ever changes, sponsored content will be clearly labelled and segregated from our editorial articles, in line with our Affiliate Disclosure.
User-generated content
Reader comments and contact submissions are reviewed before any are made public, and we reserve the right to moderate, edit for clarity, or decline to publish content that is abusive, off-topic, defamatory, or violates the rights of others. Readers retain the rights to their own contributions; we acquire only the right to publish them on Reclaimed Roots.
Updates to this policy
This editorial policy will be updated as our practices evolve. The current version is dated 21 May 2026. Material changes will be reflected on this page and, where appropriate, summarised on the home page.